Page 226 - EL PENSAMIENTO DEL PROFESOR-INVESTIGADOR. VÍNCULO ENTRE LA TEORÍA Y LA PRÁCTICA

absorción del conocimiento generado fuera de ellas para optimizar su desempeño, lo cual, al
mismo tiempo, les permitirá ser más competitivas en el mercado.

palabras clave: capacidad de absorción, capacidad de respuesta, desempeño de la empre-
sa, orientación estratégica.

Y LA PRÁCTICA
ABStrAct

The ability to absorb the knowledge generated in the environment of the firms is essential for
the creation or improvement of products and services offered to the consumer, and if such ca-
pacity is well managed, it will allow the firm performance to be positive and superior. Likewise,
companies need to implement a series of strategies to guide knowledge absorption activities
towards the achievement of goals and also determine their response capabilities to adequately
cope with changing market needs. The purpose of this study was to verify whether the ab-
sorption capacity positively influenced the performance of small and medium-sized enterprises VÍNCULO ENTRE LA TEORÍA
in the manufacturing sector of Baja California, Mexico. In addition, it was analyzed whether
the response capabilities also influenced this relationship and finally if the strategic orientation
of the company measured the relationship between the absorption capacity and their perfor-
mance. In order to corroborate these objectives, a survey was applied to 128 manufacturing
companies in the state of Baja California in 2018 and by using the statistical technique called
structural equations through the SmartPLS version program, it was possible to verify whether
the hypotheses proposed were accepted. The results showed that the absorption capacity
positively influenced the performance of manufacturing companies; It was also found that the
strategic orientation mediates the relationship between both variables. However, it could not
be demonstrated that the response capabilities will be related to influence either the absorption
capacity or the performance of the companies. The results obtained will allow companies in this
sector to strengthen the capacity to absorb the knowledge generated outside them in order
to improve their performance, which in turn allows them to be more competitive in the market.

Key words: absorptive capacity, responsiveness capacity, firm performance, strategic orien- EL PENSAMIENTO DEL PROFESOR-INVESTIGADOR.
tation.

INtrODuccIóN

La capacidad de absorción de conocimiento en las organizaciones se ha convertido en un
objetivo trascendental para su supervivencia, pues esto les ofrece la posibilidad de competir
con ventaja frente a la competencia, lo cual se evidencia en la optimización de sus procesos,
el desarrollo de nuevos productos y servicios, así como la mejora de su relación con clientes
y proveedores. Por ello, este campo de estudio ha sido cada vez más analizado en diferentes
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